We partnered with YouTube to create a series of video guides that help creators make the most of the platform. The goal was to translate best practices and product education into content that feels approachable, practical, and genuinely useful—not corporate instruction.

We developed the storyboards, visual language, and motion direction across both short-form and long-form formats, ensuring each piece felt consistent and easy to follow. On set, we worked closely with talent and production to guide pacing, tone, and visual framing so the educational moments felt natural rather than scripted.

The final series covered:

• Shorts Best Practices — how to think, shoot, and edit for short-form.

• Analytics for Artists — reading performance signals to grow intentionally.

• Tools for Artist Releases — planning, promoting, and launching new music on-platform.

Together, the pieces form a clear, creator-first learning pathway that is practical, upbeat, and designed to meet artists where they already are.

Creative: Hajime Himeno, Ryo Shina, Serena Shin