We partnered with Plus to bring their zero-waste body care concept to life online. The brand introduced dissolvable body soap sheets with biodegradable packaging which was an answer to everyday hygiene without the plastic footprint. The website needed to communicate the simplicity of the product while also championing the mission behind it.

We designed the digital experience to feel fresh, honest, and easy to understand. Clear product storytelling, playful visuals, and expressive design helped highlight the sustainability message without leaning into guilt or jargon. The flow focused on showing how the product works—quickly, cleanly, and with no waste left behind.

As the brand grew, the site scaled alongside it, supporting new product drops, community content, and retail expansion into Target. The experience stays true to the core idea: care for yourself and the planet, without compromise.

Creative: Daniel Low, Kana Otomo, Jake Nicolella, Hera Cho, Tommy Ngo