We collaborated with OpenAI to rebuild their website into a system designed for momentum. As their research and products accelerated, the site needed to shift from static screens into a living framework that’s capable of launching new ideas, holding deeper stories, and adapting to what hasn’t been built yet.

We developed a modular layout structure, a flexible editorial model, and a visual language that brings softness and humanity to a highly technical space. The result is a digital front door that can scale with pace and clarity, evolving in step with the organization rather than lagging behind it.

Creative: Arietta Tetreault, Sage Brown, Juan Núñez Prieto, James Casey, Stephany Madi, Jules Cordova