We worked with Iru to shape a brand for a new era of intelligent IT. One where device management, identity, and compliance actually work together. As Kandji expanded into something bigger, the brand needed to clarify the story and make a complex platform feel intuitive. We built the strategy, architecture, and identity in tandem so the system feels simple on the surface, with depth that reveals itself as you go.

The visual language is inspired by organisms that move with awareness, combining fluidity and responsiveness to create a system that’s always adapting. Light, color, and motion create a sense of life, while clean typography keeps everything grounded. The website brings the system to life in a fully modular way, able to flex from product deep dives to high-level storytelling without losing coherence. Across product, web, and brand, Iru moves as one; calm, intelligent, and quietly confident.

Creative: Arietta Tetreault, August Heffner, Michael Ater, Ghalya Lherisson, August Heffner, James Casey, Jules Cordova, Owen Murphy, Symphony Allison, Jamal Qutub, Josh Spivey, Kennedy Barrera-Cruz, Joseph Hillenbrand